On-line Protest Drives Nestlé to Environmentally Friendly Palm Oil
Nestlé, the world’s biggest food manufacturer, says it will make the palm oil in its best-selling chocolate bars more eco-friendly, after a guerrilla campaign against it on the internet.
The Swiss confectionery-to-coffee giant said it was inviting a not-for-profit group to audit its supply chain and promised to cancel contracts with any firm found to be chopping down rainforests to produce the vegetable oil, which it uses in KitKat, Aero and Quality Street.
The concession followed a three-month campaign by the environmental group Greenpeace, which led to Nestlé being attacked on social networking sites such as Facebook and YouTube. One million people watched Greenpeace’s spoof advert for KitKat, despite its being taken off YouTube temporarily after a legal threat.
As well as illustrating the vulnerability of multinational companies to new media campaigns by NGOs which can galvanise individuals in a way that was impossible before the creation of the internet, the campaign also illustrated the intense environmental controversy surrounding palm oil.
Thousands of hectares of rainforests in Malaysia and Indonesia have been cleared to make way for oil palm plantations, depriving tribes of ancestral lands, increasing climate change emissions and killing rare animals such as the Sumatran tiger, sun bear, clouded leopard and pangolins. Campaigners have particularly stressed the damage done to orangutans, a close relative of man which lives only on the heavily deforested islands of Borneo and Sumatra.
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